Cookie Policy

1. What Are Cookies?

Cookies are small text files placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences, keeping your shopping cart active, and understanding how you use our site.

2. How We Use Cookies

We use cookies in four categories:

Strictly necessary: Shopping cart, user session, security, checkout process. These are essential for the site to function and cannot be disabled. Legal basis: legitimate interest.
Analytics: Understanding visitor behavior, page views, traffic sources. These help us improve the website. Legal basis: consent.
Marketing: Measuring ad effectiveness, showing relevant ads, retargeting. Legal basis: consent.
Preferences: Remembering language, currency, and display preferences. Legal basis: consent.

3. Specific Cookies We Use

Essential cookies (always active):

XSRF-TOKEN (Marketron, session) — Security, prevents cross-site request forgery
marketron-session (Marketron, 2 hours) — Maintains your session (cart, login state)
cart_id (Marketron, 30 days) — Remembers your shopping cart between visits

Analytics cookies (require consent):

_ga, _ga_* (Google Analytics, 14 months) — Measures website traffic and user behavior
_gid (Google Analytics, 24 hours) — Distinguishes unique visitors

Marketing cookies (require consent):

_fbp (Meta/Facebook, 90 days) — Tracks visits for Meta ad measurement
_fbc (Meta/Facebook, 90 days) — Stores click ID from Meta ad clicks
fr (Meta/Facebook, 90 days) — Enables ad delivery and retargeting

4. Managing Your Cookie Preferences

When you first visit our website, a cookie consent banner allows you to choose which categories of cookies to accept. You can change your preferences at any time by clicking the cookie settings link in the footer.

You can also control cookies through your browser settings:

Chrome: Settings → Privacy and Security → Cookies
Firefox: Settings → Privacy & Security → Cookies
Safari: Preferences → Privacy → Cookies
Edge: Settings → Cookies and Site Permissions

Please note that blocking essential cookies will prevent core functionality such as the shopping cart and checkout.

5. Third-Party Services

Some cookies are set by third-party services embedded in our pages. These services have their own privacy policies:

6. Updates to This Policy

We may update this Cookie Policy to reflect changes in our practices or for legal, regulatory, or operational reasons. The "Last updated" date at the bottom indicates when the policy was last revised.

7. Contact

If you have questions about our use of cookies, contact us at info@eu.marketron.eu.

Last updated: April 2026